Jhanvi Patel
April 20, 2020
Aurum Cosmetics is the first and only club at UC Berkeley that comprehensively follows the beauty industry. It takes a holistic approach, looking at everything from science and formulations, to marketing and networking. It strives to develop personality, explore opportunities and fuel up passion. It has always tried to be pro-active when it comes to giving back to society.
Aurum’s inclusion of research as one of the main pillars makes it unique. It has always been true to its science roots and the amazing research team is to be acknowledged for their efficiency, talent, hard work and dedication. Along with all these qualities they also possess a passion for the work they do and bring in patience and innovation into the work which has not only built the trust but has also helped in marginally making the club unique.
